Brand Wars - Conducted at Rai Business School Chennai, was undertaken with the objective of creating a virtual market for the students where they can launch their product, compete in the market place, create a brand and do an extension also for the product line or for the brand, with the motive of achieving the objective of the organization.

Industry Specialists were brought in to give an insight about the industry. Students of Second Year MBA was divided into four teams and product/service were allocated, 2 teams to deal with Radio - FM and another two teams to deal with DTH. Sr. Faculty members - Mrs Anandhi, Mrs Vinitha and Dr.Bhagyalakshmi and Marketing Head Mr. T V Moorthy were made in charge of each team to guide the students. Just the products were given to the students and the responsibility was to create a brand, a strong brand. The positioning had to be taken care, customer perception had to be understood, and segmentation and targeting has to be undertaken carefully.

Each day's marketing activities were evaluated by industry experts who gave critical and motivating comments on the ideas and the presentations. Maximum utilization of the resources available was also one of the criteria for evaluation. The activities were also evaluated by a "Customer Group" to whom the positioning and branding activities were directed. Due importance was also given to the activities pertaining to fulfilling the Company Social Responsibilities, which was also evaluated.

Activity for each day of the War which lasted for six days was charted out in detail so that the competition can be conducted in a professional manner. The competition involved launch of the product and introduction of top management to the stake holders, marketing of the product with the help of print and electronic media on one day and without these medium on the next day, extension of the product, social responsibility and a final presentation which included the presentation on all the activities which they have conducted on the previous days.

Tough competition prevailed among students and each day's activities were evaluated. Prizes were distributed on the final day of the competition, by Mrs. Asha Mathen, VP, Deutsche Bank. Saaral FM bagged the Prize for Best Brand Name, T2V took away the prize for Best CSR, Spectra TV for Best Unique Idea and OUR Fm bagged prize for Best Marketing Strategy. The most prestigious award The Overall Winner was won by the T2V Team.